Product & Digital Leader | Technology | UX | Team Builder

J.P. Aley

I lead high-performing teams and turn complex business and technology challenges into digital products that are clear, useful, and built to scale. Across 25+ years in technology, product, UX, and operations, I've helped organizations build better experiences, stronger teams, and smarter ways of working.

About Me

Strategy, product thinking, and hands-on execution.

I'm a product, digital, and technology leader who enjoys working at the intersection of business strategy, people, design, and technology. For more than 25 years, I've led teams and initiatives across the U.S. and Europe, helping organizations solve complex problems, modernize digital experiences, and turn ambitious ideas into products and systems that work.

My background is intentionally broad. I've led UX and design teams, managed business operations, built digital products, founded and ran a technology studio, and partnered with executives, engineers, marketers, designers, and customers. That range lets me see both the big picture and the details that determine whether an idea actually succeeds.

When I'm not leading digital initiatives or building something new, you'll usually find me exploring emerging technology, traveling with my family, learning Japanese, or enjoying a really great cup of coffee.

Experience

Building products, teams, and organizations across disciplines.

• Director of Digital Commerce

  2026 – Current

  AgriEnergy Solutions

  Lead digital commerce and customer-facing digital initiatives, connecting technology, UX, web, marketing, and business strategy. Partner across the organization to modernize digital experiences, improve how customers engage with the company, and turn business needs into practical, scalable solutions.

• Manager, UX / Design

  2023 – 2025

  Arctic Wolf Networks

  Led UX and front-end design initiatives while managing distributed team members across the U.S. and Europe. Set experience direction, partnered with cross-functional stakeholders, and helped translate complex cybersecurity workflows and business requirements into clear, scalable digital experiences.

• Owner

  2010 – 2023

  Kaffeinated Pixels, LLC

  Founded and led a digital design and technology studio for 13 years, owning strategy, client relationships, design, development, and delivery. Created websites, digital products, brands, and user experiences for organizations across healthcare, travel, retail, non-profit, manufacturing, and other industries.

• Operations Manager

  2002 – 2018

  AgriEnergy Resources

  Led business operations spanning compliance, HR, marketing, technology, resource planning, and strategic initiatives. Improved processes, supported organizational growth, and gained the operational perspective that continues to shape how I approach technology, products, and teams today.

Selected Product & Digital Work

A mix of products, platforms, and digital experiences I've helped bring to life.

• Amy's Destination Sunshine

  A digital experience for a destination wedding and travel specialist, designed to turn a complex, high-touch service into a clear and approachable customer journey. Combines brand, content, UX, and lead generation around destination weddings, honeymoons, and family travel.

• Vacations with Natalie

  A customer-focused travel website built around personalized vacation planning and destination expertise. The experience organizes multiple travel services into a clear path for prospective clients to explore options and begin the planning process.

• AgriEnergy Solutions

  A broader digital transformation for an established agricultural company, including a complete website redesign, user experience strategy, digital content, and marketing initiatives. The work modernized a long-standing brand while making its products, expertise, and dealer network easier for customers to understand and access.

• ShotMap

  A hockey analytics product created to make game data more useful to players, parents, and coaches. The application brings shot tracking, player statistics, and team performance together in a focused, easy-to-use interface.

• Filament Manager

  A product for organizing and managing 3D-printing filament inventory. Designed around practical maker workflows including material organization, stock tracking, and usage visibility.

• Freyt

  Freyt is a freight-management software product designed around the needs of small and midsized transportation operations. Thoughtful UX, automation, tracking, and reporting simplify workflows in an industry often burdened by complicated legacy software.

• Släkt Family App

  A shipped iOS product designed to make household task management simpler for families. Släkt combines assignments, recurring chores, reminders, family participation, and administrative tools in a clean interface designed to work for users of different ages.

Contact

Let's build what comes next.

I'm open to senior product, digital, technology, UX/design, and program leadership opportunities. I'm based in the United States and open to international opportunities and relocation.